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This is an irreverent (or is it cynical?) look at
business plan terminology and their true definitions - it is just for fun!
Business Plan Term Real Meaning
"is proven technology"
well, it almost worked once "unique" apart from the other twelve competitors "cash flow problem" about to go bust "complex system" nobody understands it "core business" our only activity "clear projections" blink and you'll miss them ”performance analysis" OK, heads or tails? "niche market" only one customer "pro - active approach" ready and willing to copy "revised budget" getting closer to the truth
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