Going Self Employed 
Official Launch - 1st March, The Torbay Bookshop, Paignton, South Devon 
Pictured, Steve with Sarah Clarke from Torbay Bookshop If you are South Devon based, please support your local independent books shop and purchase 'Going Self-Employed' from the Torbay Bookshop! Click Here for their location. As a self-employed business start-up trainer and adviser Steve Gibson, the head of Start Business, has worked with a wide variety of self-employed people. At the last count, over 3000 and rising. Some succeeded and some failed, though glad to say the majority in the first category! Working with the self-employed has illustrated time and time again that it is not the business idea but the individual that will make it work or not. This book is a collection of tips, anecdotes and some humorous tales gathered from the self-employed. Please note while the content is UK based it still has relevance for all small businesses. Contents ...... The Mind Game Stuff Essential Skills, Some Beasts to Avoid, Lifestyle, Why Businesses Fail Pitfalls to Avoid. To Business Plan or not to Business Plan? Why bother to Write a Plan? Plan Contents. Example Business Plan. The Money Bit Survival Income, Business Costs, Genghis Khan Projections, Sales Target, Funding Sources. Research Questions to Ask, Where to Find Answers, Example of Market Research The Marketing and Selling of You What is Marketing, Selling Skills, A Wee Bit of Psychology, Features and Benefits, Collected Tips. Your Promotional Choices Letters, Quotes, Advertising, News Releases. Running the Business Business Skills, Discounting Trap, Organisation, Paperwork, Expenses, Travel, What if it All Goes Wrong? FAQ’s Collection Answers to the Most Commonly Asked Questions by Start Ups. And Finally The Top Tips from other Start Ups. Start Up Checklist and Useful Web Links Software - linked to the book. Survival Income - is an Excel spreadsheet Genghis Khan Projections - is an Excel spreadsheet Cash Flow, Profit and Loss, Break-even, Spread sheets - 2 versions one for non VAT and U.K. VAT registered businesses. -is an Excel spreadsheet. Outline Business Plan Templates - Word documents. All for £5:99 (approx $11 or 9 Euro*) *Currency Rates may alter. To buy 'Going Self-Employed' from Amazon follow the link below | 
